Educational Qualifications 

• Doctor of Philosophy in Commerce -Mahatma Gandhi University, Kottayam(2025)
• Master of Business Administration – Swami Vivekanand Subharti University, Meerut(2025)
• Master of Commerce – Mahatma Gandhi University, Kottayam(2020)
• UGC NET in Commerce (2018)

Areas of Specialization

• Research Methodology
• Statistics
• Accountancy
• Management

Publications

Research Articles

• ‘Mitigating distraction: interactivity and atmospherics in social commerce’. International Journal of Retail & Distribution Management. (2025)[IF=5.9, Clarivate Analytics, 2024; ABDC-A]
• ‘Effect of user and firm-generated content on usage intention of sports brands across social media platforms’. Spanish Journal of Marketing – ESIC. (2025)[IF=4.83, Clarivate Analytics, 2023; ABDC-B]
• ‘Discontinuance Intention of Online Shoppers due to Techno Stress: An SOR Perspective’. IPE Journal of Management. 11(2), 47-67.(2021) [UGC Care]

Books

‘Analysis Reference Guide for Social Science Research’ published by Bharata Mata College, Thrikkakara. (ISBN 978-81-962550-8-4)

Paper Presentations

• ‘Impact of Digital Financial Literacy on Digital Financial Inclusion among Women SHG Members in Kerala’-One-day international conference on “Financial Inclusion in Digital Era Challenges and Opportunities” -Department of PA & IT, Sankara College of Science and Commerce, Coimbatore
• ‘Effect of Entrepreneurial Orientation on Brand Performance’– ICSSR sponsored International Seminar on “Digital Innovations in Business & Finance: Emerging Trends and Potentials” – Research & Postgraduate Department of Commerce, Bharata Mata College, Thrikkakara.
• ‘A study on the financial literacy among self-help group members in Vazhakkala village’ – ‘PRAAJNIKAM’ paper presentation competition, – Postgraduate Department of Commerce, Baselius College, Kottayam. (Best Paper Award).
• ‘A study on the financial literacy among self-help group members’ – paper presentation competition – PG Department of Commerce, MES College, Marampilly. (Best Paper Award).
• ‘Financial inclusion through self-help group of women in fisherman community of Vypin Block’ – ZERONE – 2019, the National Paper Presentation Competition – PG Department of Commerce, CMS College.
• ‘Financial inclusion through self-help group of women in fisherman community of Vypin Block’– 6^th National Paper Presentation Competition on Recent Trends in Indian Financial System: Paradigms and Praxis- Postgraduate Department of Commerce, Kristu Jyothi College of Management and Technology, Chethipuzha, Changanacherry.
• ‘A study on Economic Reservation: A shift in future reservation policy’ – Bishop Jerome Memorial South India Inter-Collegiate paper presentation competition – Fatima Mata National College, (Autonomous) Kollam.

Research Consultancy

• Five Day National Workshop on SEM using AMOS: Basics to Advanced SPSS organized by the Post Graduate and Research Department of Commerce, Farook College (Autonomous), Kozhikode on 16^th to 20^th September 2025.
• Workshop on Quantitative Insights: Advanced Analysis using SPSS organized by the Post Graduate and Research Department of Commerce, Sanatana Dharama College, Alappuzha on 3^rd to 5^th July 2025.
• Workshop on Questionnaire designing organised by the Department of Commerce, St. Peter’s College, Kolenchery on 6^th December 2024
• One-day Workshop on Data Analysis using SPSS organized by the School of Commerce and Management Studies, Bharata Mata College (Autonomous), Thrikkakara on 21^st November 2024.
• Research Orientation organized by the Research Centre and PG Department of Commerce (Regular), St. Paul’s College, Kalamassery on 18^th October 2024.
• Project Orientation for Final UG Students organized by the School of Commerce and Management Studies, Bharata Mata College (Autonomous), Thrikkakara on 11^th September 2024.
• From Idea to Impact: A Research Workshop for Final Year UG & PG Students organized by the Department of Commerce (Regular), St. Teresa’s College (Autonomous), Ernakulam on 10^th September 2024.
• Workshop on Data Analysis using SPSS at Department of Commerce (Regular), St. Teresa’s College (Autonomous), Ernakulam on 13^th March 2024.

Seminars, Workshops, FDPs and Conferences Attended

• One-week Faculty Development Programme on “Qualitative Research Methods using Nvivo & Orange” organised by Biju Patnaik Institute of Information Technology and Management Studies, Bhubaneswar, Odisha, from 05^thto 12^th June 2023.
• Five-day national level FDP on “Cryptocurrency, Blockchain & Cyber Security” organised by the Department of Commerce, KMM College of Arts and Science, Thrikkakara, from 12^th to 16^th September 2022.
• One-day Research Development Programme on “Research Paper Writing and Systematic Review Paper” organised by the Research & Postgraduate Department of Commerce, Bharata Mata College, Thrikkakara, on 28^thJune 2022.
• One-week online FDP on ‘Emerging and Innovative Approach in Management, IT and Communication in Teaching and Research’ organised byIIMT College of Management, Greater Noida, from 09^th to 15^th June 2022.
• Five-day Research Development Programme on “Research paper Writing and Publishing in High Impact Journals” organised by the Research & Postgraduate Department of Commerce, Bharata Mata College, Thrikkakara,on 26^th& 27^th July 2021.
• One-week research talk Series on “How to do an Effective Research?” organised by the Postgraduate Department of Commerce, Mahatma Gandhi College, Thiruvananthapuram, from 21^st to  30^th July 2021.

Work Experience

• Assistant Professor in Commerce- Bharata Mata College (Autonomous), Thrikkakara – June 2025 to October 2025
• IQAC Officer – Bharata Mata College (Autonomous), Thrikkakara – July 2023 to March 2025
• Assistant Professor in Commerce- Nirmala Arts & Science College, Mulanthuruthy- June 2021 to April 2022

        Lecturer in Commerce Tandem College, Ernakulam – August 2020 to May 2021